Flagships
A catalytic program that is a win-win solution for business and society
Flagships
A catalytic program that is a win-win solution for business and society
![](https://dev.samhita.org/wp-content/uploads/2023/11/Samhita-Flagship.png)
![](https://dev.samhita.org/wp-content/uploads/2023/11/Samhita-Flagship.png)
What is a flagship?
Creating a CSR (Corporate Social Responsibility) program flagship can offer a range of benefits for a company. A CSR flagship program is a prominent, high-impact initiative that reflects a company’s commitment to social and environmental responsibility.
Why should companies invest in flagships?
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Livelihoods-1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Livelihoods-1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Livelihoods-1.jpg)
Enhanced Reputation and Brand Image
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-163018495.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-163018495.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-163018495.jpg)
Stakeholder Engagement and Trust
![](https://dev.samhita.org/wp-content/uploads/2023/09/image-16.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/image-16.jpg)
Competitive Advantage
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Health-1-scaled.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Health-1-scaled.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Health-1-scaled.jpg)
Employee Engagement and Retention
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-934823024.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-934823024.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-934823024.jpg)
Innovation and Learning Opportunities
Creating and managing a flagship program often involves innovation in finding new ways to address social and environmental challenges. This can lead to new insights, technologies, and approaches that can benefit the company's core business.
![](https://dev.samhita.org/wp-content/uploads/2023/09/Cohort-section-garment-workers_1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Cohort-section-garment-workers_1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Cohort-section-garment-workers_1.jpg)
Risk Management and Compliance
A well-implemented CSR program can help identify and mitigate risks associated with environmental, social, and governance issues. It can also ensure compliance with local and international regulations and standards.
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Livelihoods-1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Livelihoods-1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Livelihoods-1.jpg)
Positive Impact on the Community
Flagship CSR programs often have a tangible and positive impact on the communities where the company operates. This can lead to stronger relationships with local stakeholders and a more favorable operating environment.
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-163018495.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-163018495.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-163018495.jpg)
Long-term Sustainability and Resilience
By addressing social and environmental issues, a flagship program contributes to the long-term sustainability and resilience of the company. This can lead to more stable and predictable business operations.
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-173236717.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-173236717.jpg)
Attracting Investment and Capital
Investors are increasingly considering a company's CSR performance as a factor in their investment decisions. A strong flagship program can attract socially responsible investors and open up new sources of capital.
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Health-1-scaled.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Health-1-scaled.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Card-Health-1-scaled.jpg)
Positive Public Relations and Media Coverage
Flagship CSR initiatives often generate positive media coverage and public relations opportunities. This can lead to increased visibility and positive sentiment in the market.
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-934823024.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-934823024.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-934823024.jpg)
Alignment with Global Goals
Many flagship CSR programs are designed to contribute to global sustainability goals, such as the United Nations Sustainable Development Goals (SDGs). This alignment can demonstrate a company's commitment to addressing pressing global challenges.
![](https://dev.samhita.org/wp-content/uploads/2023/09/Cohort-section-garment-workers_1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Cohort-section-garment-workers_1.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/Cohort-section-garment-workers_1.jpg)
Fulfilment of Ethical and Moral Responsibilities
Beyond the business case, many companies view CSR as a moral and ethical responsibility to contribute positively to society and the environment.
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-1279988363.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/09/iStock-1279988363.jpg)
Enhanced Reputation and Brand Image
![digital empowerment digital empowerment](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/digital-empowerment-qoacb120kaxgnhls2y8fyekgsu59bulgxtfv54h80g.jpg)
![digital empowerment digital empowerment](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/digital-empowerment-qoacb120kaxgnhls2y8fyekgsu59bulgxtfv54h80g.jpg)
Innovation and Learning Opportunities
Creating and managing a flagship program often involves innovation in finding new ways to address social and environmental challenges. This can lead to new insights, technologies, and approaches that can benefit the company's core business.
![Real people from rural India: Peasant family using mobile phone Real people from rural India: Happy peasant girl showing mobile phone to her grandmother and her elder brother plowing agricultural field in the background with the help of oxes. The image is shot in the real location of a village of Himachal Pradesh, India.](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-163018495-qoacb7mvw56gwrc80j2txuwoyj8ttqblaq09i27gsw.jpg)
![Real people from rural India: Peasant family using mobile phone Real people from rural India: Happy peasant girl showing mobile phone to her grandmother and her elder brother plowing agricultural field in the background with the help of oxes. The image is shot in the real location of a village of Himachal Pradesh, India.](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-163018495-qoacb7mvw56gwrc80j2txuwoyj8ttqblaq09i27gsw.jpg)
Stakeholder Engagement and Trust
A flagship program can help strengthen relationships with stakeholders, including customers, employees, suppliers, local communities, and regulators. It shows that the company is actively working to address societal and environmental challenges.
![Four Confident young cheerful Indian Business Team Person People View more from this photo shoot...](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-173236717-qoacay8hzstlonpvjf0k8xa30oj5ora9xfhepalej4.jpg)
![Four Confident young cheerful Indian Business Team Person People View more from this photo shoot...](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-173236717-qoacay8hzstlonpvjf0k8xa30oj5ora9xfhepalej4.jpg)
Competitive
Advantage
![doctor doing social service in village India, Adult, Advice, social service, government, Professional,](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1130936114-qoacay8hzstlonpvjf0k8xa30oj5ora9xfhepalej4.jpg)
![doctor doing social service in village India, Adult, Advice, social service, government, Professional,](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1130936114-qoacay8hzstlonpvjf0k8xa30oj5ora9xfhepalej4.jpg)
Employee Engagement and Retention
![Real estate agent with client at village Rural farmer greeting real estate agent at village](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1125844384-Small-qoacaz6c6muw09oidxf6tf1jm2eiwge09k4w6kk0cw.jpg)
![Real estate agent with client at village Rural farmer greeting real estate agent at village](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1125844384-Small-qoacaz6c6muw09oidxf6tf1jm2eiwge09k4w6kk0cw.jpg)
Long-term Sustainability and Resilience
![Group of farmers at village Group of happy Indian farmers posing together at village](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1125873471-qoacaz6c6muw09oidxf6tf1jm2eiwge09k4w6kk0cw.jpg)
![Group of farmers at village Group of happy Indian farmers posing together at village](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1125873471-qoacaz6c6muw09oidxf6tf1jm2eiwge09k4w6kk0cw.jpg)
Attracting Investment and Capital
![young women young women](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/young-women-qoacb120kaxgnhls2y8fyekgsu59bulgxtfv54h80g.jpg)
![young women young women](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/young-women-qoacb120kaxgnhls2y8fyekgsu59bulgxtfv54h80g.jpg)
Positive Public Relations and Media Coverage
![Community outreach Community outreach](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/Community-outreach-qoacb120kaxgnhls2y8fyekgsu59bulgxtfv54h80g.jpg)
![Community outreach Community outreach](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/Community-outreach-qoacb120kaxgnhls2y8fyekgsu59bulgxtfv54h80g.jpg)
Positive Impact on the Community
![iStock-1347233834-1-scaled iStock-1347233834-1-scaled](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1347233834-1-scaled-1-e1700565035109-qoacb6p1pb56l5dl60o7dd58d5dgm17uylcs0s8uz4.jpg)
![iStock-1347233834-1-scaled iStock-1347233834-1-scaled](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1347233834-1-scaled-1-e1700565035109-qoacb6p1pb56l5dl60o7dd58d5dgm17uylcs0s8uz4.jpg)
Alignment with Global Goals
![Doctor and nursing staff with hands on chest Positive doctor and nursing staff with hands on chest](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1178536779-qoacb1zur4yqz3kexgn2iwbxe80mjjp79y3cmeftu8.jpg)
![Doctor and nursing staff with hands on chest Positive doctor and nursing staff with hands on chest](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-1178536779-qoacb1zur4yqz3kexgn2iwbxe80mjjp79y3cmeftu8.jpg)
Risk Management and Compliance
![Rural Indian family Rural Indian family posing in front of buffalo](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-934823024-qoacay8hzstlonpvjf0k8xa30oj5ora9xfhepalej4.jpg)
![Rural Indian family Rural Indian family posing in front of buffalo](https://dev.samhita.org/wp-content/uploads/elementor/thumbs/iStock-934823024-qoacay8hzstlonpvjf0k8xa30oj5ora9xfhepalej4.jpg)
Fulfilment of Ethical and Moral Responsibilities
Beyond the business case, many companies view CSR as a moral and ethical responsibility to contribute positively to society and the environment.
Enhanced Reputation and Brand Image
Innovation and Learning Opportunities
Stakeholder Engagement and Trust
Competitive
Advantage
Employee Engagement and Retention
Long-term Sustainability and Resilience
Attracting Investment and Capital
Positive Public Relations and Media Coverage
Positive Impact on the Community
Alignment with Global Goals
Risk Management and Compliance
Fulfilment of Ethical and Moral Responsibilities
Samhita-CGF’s Responsible Corporate Citizenship Continuum (RCCC)
Our RCCC approach goes beyond traditional CSR by integrating shared value creation into a company’s core operations. The goal is to help companies transition from being seen as separate entities to becoming integrated members of society, with a positive impact on both the environment and communities.
1. Knowing Your Company
Deep dive into the company's values, structure, operations, and decision-making processes to inform the selection of cause areas aligned with the company's values and expertise.
2. Visioning workshop
A workshop with key internal stakeholders to identify the vision, strategy, differentiators, and competencies that can be leveraged. This collaborative process ensures alignment among internal stakeholders.
3. Compliance review
To ensure all CSR practices and policies are in line with regulatory requirements, including compliance with the Companies Act, 2013, Section 135.
4. Stakeholder Engagement
One-on-one interviews and structured surveys with key internal and external stakeholders to gather valuable insights and build consensus, ensuring that the flagship program is aligned with the company's goals and values.
Added Advantages of Samhita-CGF Flagships
In addition to the RCCC holistic approach, we offer the following valuable benefits through flagships:
Monitoring & Evaluation (M&E) and Impact Measurement
Conducting regular monitoring and evaluation of progress and outcomes, and providing periodic reports to corporate partners.
Employee Engagement Roadmap
Developing an Employee Engagement strategy to motivate company employees to actively participate in CSR activities.
Partner Identification & Due Diligence
Leveraging the SmartRFP tool to identify credible implementation partners and conducting due diligence on shortlisted partners.
Program Management
Unit
Managing projects from end to end by providing operational plans, developing Standard Operating Procedures (SOPs), and offering project execution capacity building support.
Compliance Review
Samhita-CGF conducts a rigorous compliance review to ensure adherence to regulatory requirements. This encompasses a thorough examination of CSR practices and governance mechanisms, ensuring not only compliance but also optimal leveraging of the company's CSR initiatives in accordance with the Companies Act, 2013.
Fund Management
Overseeing fund disbursement, on-boarding, and legal compliance for organization and NGO partners.
Sector-Specific Research
Samhita-CGF conducts specialised research tailored to the company's industry. This includes identifying gaps, evaluating best practices, exploring emerging trends, and seeking expert opinions. This ensures that the flagship program is finely tuned to the specific needs and opportunities within the company's sector.
Added Advantages of Samhita-CGF Flagships
In addition to the RCCC holistic approach, we offer the following valuable benefits through flagships:
Sector-Specific
Research
Compliance
Review
Program Management
Unit
Fund
Management
Partner Identification & Due Diligence
Monitoring & Evaluation (M&E) and Impact Measurement
Employee Engagement
Roadmap
Added Advantages of Samhita-CGF Flagships
In addition to the RCCC holistic approach, we offer the following valuable benefits through flagships:
![](https://dev.samhita.org/wp-content/uploads/2023/11/warli-man.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/11/warli-man.jpg)
Sector-Specific Research
Samhita-CGF conducts specialised research tailored to the company's industry. This includes identifying gaps, evaluating best practices, exploring emerging trends, and seeking expert opinions. This ensures that the flagship program is finely tuned to the specific needs and opportunities within the company's sector.
![](https://dev.samhita.org/wp-content/uploads/2023/11/woman-in-group2.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/11/woman-in-group2.jpg)
Compliance Review
Samhita-CGF conducts a rigorous compliance review to ensure adherence to regulatory requirements. This encompasses a thorough examination of CSR practices and governance mechanisms, ensuring not only compliance but also optimal leveraging of the company's CSR initiatives in accordance with the Companies Act, 2013.
![](https://dev.samhita.org/wp-content/uploads/2023/11/women-empowerment4.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/11/women-empowerment4.jpg)
Partner Identification & Due Diligence
Leveraging the SmartRFP tool to identify credible implementation partners and conducting due diligence on shortlisted partners.
Case Studies
What our partners have to say
![](https://dev.samhita.org/wp-content/uploads/2023/10/1517402959544.jpeg)
![](https://dev.samhita.org/wp-content/uploads/2023/10/18d448af59ae43397d86cb3c2ecd3063.jpg)
![](https://dev.samhita.org/wp-content/uploads/2023/10/18d448af59ae43397d86cb3c2ecd3063.jpg)