Assistant Manager – ONDC

Organisation Overview  ( 

Role Overview:

The position will be responsible to support the Project Lead in building an E-commerce ecosystem on the ONDC platform ranging across categories like retail, food processing, handicrafts, handlooms, apparel, agriculture, farmers, electronics. The incumbent will be accountable to facilitate the management and implementation of activities directly related to demand generation and growth.


Roles and Responsibilities:

Demand Generation Support:

  • Tracking performance metrics of partners, with periodic reviews
  • Responsible for execution of merchandising promotional calendars across partner websites/Apps
  • Review customer journey and suggest enhancements to improve AOV and Conversions
  • Oversee QA of product content and executes other necessary audits across partner websites/Apps
  • Day to day operations and metrics of the ONDC project, buyer level metrics
  • Work with partners/ONDC to identify and adopt best practices
  • Closely collaborate with partners on the ONDC network to identify requirements for successful partnerships


Digital Marketing:

  • Oversee and closely work with agencies and marketing team to ensure smooth execution of campaigns
  • Oversee and suggest marketing activities to achieve the monthly/quarterly and annual goals
  • Co-own customer acquisition and retention metrics
  • Stay up to date about latest digital marketing techniques & methods
  • Share insights and learnings from day to day activities; useful for formulating best practices and blueprints


Qualifications, Skills & Experience:

  • 5 to 6 years of experience in the online marketing & merchandising management in the Ecommerce industry will be preferred
  • Graduation or Post-Graduation degree in Business Management, Marketing or related field of study.
  • Deep understanding of digital marketing techniques and tools
  • Strong project management skills, managing complex, multifaceted projects resulting in measurable successes.
  • Good interpersonal, facilitating and influencing skills to engage a wide spectrum of external and internal stakeholders.
  • A balance of creative and analytical thinking
  • Comfortable with ambiguity and rapid change. Structured and analytical approach to solving problems


Work Location:  Delhi